This place is located in Madrid's Malasaña neighborhood, where in addition to live music and elaborate cocktails, it offers a variety of paintings and photographs made by different modernist artists.

The idea of the brand is created from the situation of the establishment, which occupies a complete city block, then it is decided to create a symbolism using the apple-shaped serpent from the biblical verse of Adam and Eve. In this way we visually hint at the "temptation" to visit this place. The typography used is based on the music that can be heard in the premises, from Rock of the 50s and 60s, to Pop of the 80s.

The corporate colors were applied based on the predominant colors of the decoration.