This logo / logo symbol was made for the Swedish pharmaceutical company Alco Burner, together with the corporate branding, the packaging and displays for the product were also designed.

The idea of the logo represents the genuine medical character who in the times of the Wild West traveled from town to town to offer solutions to the illness of its inhabitants, and from there we created the brand name Dr. Feelgood. Both the typography and the material used for the packaging were carefully selected, trying to resemble as much as possible the type and printing style of that time.