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Alpha50

  • Client: Alpha50
  • Tags: GRAPHIC, BRANDING
  • Date: 02 April 2021
Alpha50

 

 

Alpha50 is a training method, nutrition and motivation company aimed mainly at people over 40 years of age. In the design of the logo symbol we wanted to be minimalist, applying a visually simple and recognizable iconography.

The symbology is based on the "A" of Alpha, present in the shields of the ancient Spartan soldiers, known for their extreme training and preparation for combat, thus creating the visual understanding of the logo. For the typography we applied a rigid design with a black color, supported by a "handwriting" style typeface, as well as a red corporate color to highlight the 50's typographic design.

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